Our MMM Story
More Than Data: A Story of Passion, Purpose & Progress
Chronicles our journey from raw enthusiasm to building a data-driven company that bridges the gap between analytics and actionable business growth.
If You Need Us, We Are With You
Highlights our core philosophy of being hands-on collaborators rather than just service providers in your marketing mix modelling implementation journey.
The Light-Hearted Side of MMM: Growth, Coffee & Data Wins
Shows how caffeine-fuelled brainstorming sessions and real-world learning experiences shape our marketing mix modelling solutions.
The Hilarious Misadventures of a Data-Driven Co-Founder
Shares hard-won lessons from early failures and unexpected successes in making marketing mix modelling accessible to non-technical users.
From Mars to Marketing: A Data Geek's Hilarious Journey
Traces our transformation from number-crunching analysts to business-savvy marketing mix modelling practitioners who speak human.
The Uncle Who Gave His All
Reveals the human drive and family values that fuel our dedication to delivering transformative marketing mix modelling solutions.
Connect with Our Team
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Thank You to Our First 100 Clients and Users.
Your support helped shape our products and services—built to make media impact measurement accessible and affordable.
Starting 1 July 2025, Minute MMM and Budget Optimizer move to a paid model with monthly subscription and upfront payment options.
We're no longer free—but we're still powerful, affordable, and focused on your success.