How an International Student in Sydney Landed His Full Time Job with Minute MMM

Aug 17, 2025

In today’s tough job market, especially during ongoing economic recessions, securing a marketing role in Sydney is no small achievement. This story is about an international student from India who recently completed his Master Degree in Marketing at a university in Sydney. His journey reflects the challenges of job search, the support of a recruitment agency, and how the right tool at the right time – Minute MMM by More Than Data – helped him ace his job interview and secure employment with a well-known streaming TV publisher.

This is not just a success story about one student. It’s also a case study on how technology, affordability, and accessibility can make a real difference for international students trying to find jobs, stay in Sydney, and build their future careers.

The Background: An International Student’s Job Search in Sydney

Like many international students, our protagonist came to Australia with big dreams. At 28 years old, he had already spent a few years working as a marketing specialist in India, organizing and coordinating events. After moving to Sydney, he enrolled in a Master Degree in Marketing program at a university in the heart of the city, often spending time around QVB Sydney, one of the city’s most iconic landmarks.

As graduation approached, a new reality set in: he needed to find a job if he wanted to stay in Sydney longer and eventually bring his family from overseas to join him. However, the economic recessions had made the job search much harder. Many companies were cutting budgets, laying off staff, and pausing recruitment. Competition was intense, especially for fresh graduates and international students.

Despite these challenges, he was determined. With living costs already exceeding AUD 2,000 per month (rent, food, transport, and daily expenses), he needed a solution that was both affordable and effective.

An international student browsing the supermarket for discounted items to save money — Sydney is crazy expensive—it’s not just food, but rent, housing, and even getting around that cost a fortune. And it’s not only international students feeling the squeeze—full-time workers are under pressure too.

The Recruitment Agency and the Job Opportunity

While exploring opportunities on platforms like Seek, he connected with a recruitment agency that specialized in helping graduates find roles in Sydney’s competitive market. Through this agency, he was introduced to an exciting opportunity, a well-known streaming TV publisher. The role was for an Ads Measurement Specialist – a position focused on analysing online TV ads performance using advanced methods like Marketing Mix Modelling.

The catch? As part of the recruitment process, he had to pass a technical test. The employer provided a set of sample data and asked him to build a model, analyse results, and prepare a presentation. For a student with limited hands-on experience in MMM and ads measurement, this was a daunting challenge.

Most international students in Australia use SEEK jobs portal to find work opportunities — Most international students rely on SEEK, a local job search website, to look for opportunities. The majority of job ads on SEEK are managed by recruitment agencies. Once students submit their CVs, recruiters review them and reach out if there’s a match.

The Discovery of Minute MMM

During his preparation, he came across More Than Data’s self-service software, Minute MMM. At that time, the tool was still free for early adopters. The student decided to give it a try – and that decision changed everything.

Unlike open-source tools from Google Meridian and Meta Robyn, which required coding skills he didn’t have, Minute MMM was designed for marketers, not programmers. Its interface was intuitive, easy-to-use, and required no advanced technical setup. Commercial MMM software existed, but the cost was far beyond what a fresh graduate could afford.

With Minute MMM, he uploaded the sample data and quickly ran a model. Within minutes, he had clear results he could understand and interpret. The tool’s ease, precision, and flexibility gave him the confidence he needed. Instead of struggling for hours with code or complex systems, he saved valuable time to polish his presentation and prepare for the job interview Q&A.

More Than Data self service marketing mix modelling and media mix modelling tool Minute MMM — More Than Data launched Minute MMM in January 2025 as a free tool. Over the first six months, it attracted 117 users, including both individual marketers and businesses.

The Job Interview: Turning Data into Opportunity

When the interview day came, he was ready. Thanks to Minute MMM, he not only presented accurate results but also had enough time to refine his story and anticipate questions. He impressed the interview panel with both his insights and his ability to make sense of the data in a business context.

The outcome? He was offered the job.

Starting from 1 September 2025, he will officially onboard as an Ads Measurement Specialist. It’s a role that not only secures his future in Sydney but also opens doors for his family to eventually join him.

The Thank-You Email

Overwhelmed with gratitude, the student wrote a heartfelt email to Chelsea, the founder of More Than Data, expressing his appreciation for Minute MMM. He shared how the tool helped him succeed in the interview, how valuable it was as a free resource, and how it gave him an edge in a competitive job market. He even mentioned that, as an international student managing high living costs, having access to a free professional tool made a real difference.

He also acknowledged that while Google and Meta offered open-source MMM packages, they were unusable for him as a non-coder. Other commercial SaaS tools were too expensive and inaccessible. Minute MMM stood out as the only tool that was affordable, accessible, easy-to-use, and zero-cost for students like him.

International student thanking Minute MMM for helping land first job in Sydney — We recently received a thank-you email from an international student who credited Minute MMM with supporting his first job success in Sydney.

The Response from More Than Data

Our founder responded warmly to the student’s email, congratulating him on his achievement and clarifying the next steps. As one of the first 100 early adopters, the student would retain lifetime free access to Minute MMM – a privilege not available to users who joined after July 2025, when the software moved to a paid model.

However, our founder also advised him to be cautious. Now that he would be working at this well-known streaming TV publisher, it was essential to respect company data privacy and organizational rules. Even though More Than Data has strict privacy protections and never stores uploaded data, our founder recommended that he speak with his manager before using the tool in his new role. This would ensure transparency, compliance, and alignment with the organization’s data policies.

This advice reflected More Than Data’s commitment not just to product usability, but also to professional ethics and responsible data usage.

More Than Data congratulates student on new Ads Measurement Specialist role and advises caution using Minute MMM at a company — More Than Data responded to the student, congratulating him on landing his new role as an Ads Measurement Specialist and advising him to exercise caution when using Minute MMM within another organization.

Why This Story Matters

This story highlights a unique and inspiring use case for Minute MMM:

Empowering International Students – At a time when many international graduates in Sydney struggle to find jobs due to economic recessions, Minute MMM provided an affordable and practical solution to help one student succeed in marketing related job seek.
Accessibility vs. Complexity – Unlike Google and Meta’s open-source MMM tools that require coding, or expensive SaaS platforms that are out of reach, Minute MMM is designed for marketers and users with no coding background.
Affordability – For a student whose living costs already exceeded AUD 2,000 per month, having a free tool was incredible experience and privilege.
Career Advancement – Minute MMM wasn’t just software; it became a stepping stone that directly contributed to landing a job.
Ethics and Privacy – The founder’s response shows that More Than Data values not only user success but also ethical, secure, and compliant data practices.

The Bigger Picture: From Student Success to B2B Opportunity

This case also demonstrates the potential for B2B relationships. If the student’s manager approves the use of Minute MMM within this streaming TV publisher, it could open the door for More Than Data to collaborate directly with the company. This would transform an individual success story into an organizational partnership, benefiting not only the student but also his new employer.

Even if the organization decides not to use it immediately, More Than Data has gained a loyal user who will likely advocate for the product in the future.

B2B partnerships often start with individual connections, where young professionals can grow to become future decision-makers — B2B partnerships and relationships often begin with individual connections. Even young professionals, early in their careers, can grow through commitment, skill development, and promotions to eventually become the decision-makers of the future.

Conclusion: A Success Story in Sydney

At a time when international students face enormous challenges in the Sydney job market, this story stands out. With determination, the support of a recruitment agency, and the right tool at the right time, a young graduate from India turned a difficult job search into a success story.

From preparing a technical test to acing a job interview, and from managing high living costs to overcoming the limitations of non-accessible tools, he proved that innovation and accessibility can make a real difference.

Minute MMM by More Than Data was the enabler in this journey: affordable, accessible, easy-to-use, flexible, and designed for marketers who want results without coding headaches or high costs.

This isn’t just software. It’s a career enabler. And in the heart of Sydney, in the shadow of QVB Sydney, it helped one international student build a bridge from graduation to employment, from uncertainty to opportunity.